ARITA PORCELAIN JAPAN · 2016 · Book · Arita / Table of Contents · 29 x 21,4 cm · 416 p · Phaidon · 535 ill. · Text Anniina Koivu · Photographs Scheltens & Abbenes among others
ARITA 2016/
Arita is a small town in Japan where 400 years ago the very first porcelain was made. 
2016/ is a new brand that combines the qualities from both potters and other makers in Arita and international product designers. Creative directors Teruhiro Yanagihara and Scholten & Baijings have led the project.
Arita celebrated its 400th anniversary with collaborations between 10 of the town's potteries and 16 contemporary designers. This expansive volume of photographs, drawings and short, readable essays documents the project.
My wish was to design a book in which all the different parts of this project together form a whole. One of the inspiration-images I collected while working on this book was this, with wich I could explain Scheltens & Abbenes what I had in mind for the photography that plays a big role in the overall design of this book.
It's a set table, full of content one could tell stories about -the title was born!- and the image reminds somehow of a world map which fits this international project very well.
All ten potters got their own colored opening page, and that works almost as if we are entering the door of their factory.
All objets made by 16 designers and 10 potters united on the table. An international table full of content.

All 2016/ products are photographed by Scheltens & Abbenes
Factory images are organized throughout the book following the production process of making porcelain; from crushing the stones and making the finest clay till decorating and overglazing the products.
The word Table in the title of the book "table of contents" has two meanings.
Potters in Arita often had tables and other schedules hanging on the wall to work with.
Each potter and designer were combined in a typographic page that resembles a table, like this one of Fujimaki Seitou and Christien Meindertsma.
The text is the same size throughout the book and therefore guides you like voice through the project. 
 In the process section of the book the combination of text and image makes it possible to understand how designer and potterer work together and share their knowledge and insights.
This image functions like an info graphic.
These colored dots resemble the objects (how many and wich size) each potter made for this project. 
The way the objects are grouped together show also that some potters made two collections (for instance if they worked together with two designers). 
Each object in this projects tells a different story. Studio Wieki Somers is revealing an ancient decorative technique in the pattern they designed for a tea set. The forms refer to the Japanese symbol: the moon. 
The forms on the tablecloth are based on the imprint of the porcelain object on the table, the colors represent a certain potter, and as an extra a dot also could remind one of the Japanese flag.

At the end of the book a more closer look to the whole project is shown.
This book is not only showing the new 2016/ project but also describes related objects from the past, for instance in this 'portrait gallery' part of the book. The gray colour with the holes presents the objects as if they are in a showcase.
ISBN: 9780714871981